Online advertising and Google AdSense

Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.

However, the real breakthrough in online advertising came with Google AdSense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.

Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google will continue to hold its place at the core of online advertising.

Google Adsense - The Easiest Money To Make Online?

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless.

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

From:members.rediff.com

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How To Make Money Online

Fifteen billion smackers: That's the value Microsoft recently slapped on Facebook when the computer giant invested $240 million for a 1.6% stake in Mark Zuckerberg's online social-networking site.

You could seethe with envy--or you could chase your own fortune on the Web.

Some online businesses require only a few hundred dollars in equipment, while others demand significant hardware and perhaps even a warehouse. Some might make you rich; others might just cover beer money. And all involve various levels of time, capital and technological skill.

In Pictures: Eight Ways To Make Money Online

"Some people have dreamed about owning their own business and have not followed through because of the investment in resources," says Jim Griffith, head of eBay University, for those aiming to set up shop selling goods at the online auctioneer's site. "The Internet allows people to at least try without making a large initial investment."

Army veteran Brandi Ramos of Springfield, Ill., did it. As a single mom in need of extra income, she started her online retail career peddling "big and tall" men's clothing on eBay.

Three years later, Ramos, 32, makes a good living working online out of her 600-square-foot basement packed with hanging displays and baker's racks piled with tupperware containing underwear and belts. Ramos aims to offer quick service, answering all e-mails within four to six hours. She claims to net $25,000 on $100,000 sales a year, and even earns a few bucks per order on shipping.

If managing inventory seems too big a chore, play virtual landlord and charge other retailers monthly fees (or per-transaction fees) for the opportunity to market their products on your site. Amazon.com (nasdaq: AMZN - news - people ) nabbed 28% of its revenues this way in 2006.

Craigslist is another take on this model: The 25-person company, worth a reported $2 billion, charges businesses to post help wanted ads in San Francisco, New York and L.A.; it also collects fees for apartment listings in New York City. Total page views per month: about 5 billion.

Then there's every pajama-clad blogger's dream: producing content supported by advertising dollars. Selling advertising is how thousands of established online media outlets pay their electric bills. They charge advertisers two ways: by the number of overall Web pages (called "impressions") served up, and by the number of people who click on the ads.

Setting up a blog requires not much more than a basic publishing program, a server and software to track ad clicks. The hard part, though, is attracting enough eyeballs to make it worth someone's while to pay to advertise on your site.

To have any prayer of attracting large advertisers, sites need to attract at least 500,000 unique visitors per month, says David Hauslaib, publisher of Jossip.com, a media and gossip blog that counts Coca Cola (nyse: KO - news - people ) and Sketchers among its advertisers. Sadly, even if you do generate enough traffic, the "click-through" rates on ads tend to be quite low--in the neighborhood of one half of 1%.

Subscription-based models are even harder to crack. Unless your site fulfills an urgent need (for tangible investment ideas, a potential mate, etc.), users aren't likely to pay for the content.

One way to garner subscription revenue is to run a virtual marketplace. These sites collect by allowing buyers and sellers easy access to each other. Many of these marketplaces flamed out in the dot-com bust, but some persist. Mfg.com, for instance, matches equipment manufacturers with smaller component suppliers. Dating sites like Match.com charge subscription fees for access to their members. And H2Bid.com links municipalities with wastewater-equipment vendors.

As with tangible real estate, you can buy virtual plots (URL addresses), flip them and make a buck. GoDaddy.com sells unused domain names for under $10 dollars apiece. To attract buyers, run tests to determine how often certain key words are searched so that you can demonstrate the likelihood that your URL will show up in a Google (nasdaq: GOOG - news - people ) or Yahoo! (nasdaq: YHOO - news - people ) search. One tip: The best domain names are short, sweet, specific and easy to remember. (For more on this model, check out "Meet Noah Of The Internet" and "The Most Expensive Web Addresses.")

As Internet usage grows, so too will the sophistication of online business models. Take 3-year-old Yoonew.com, which sells futures contracts on sports tickets.

Fans buy the right to take delivery of tickets if their teams make it to a coveted playoff game, perhaps months away. Given the uncertainty of the bet, those contracts sell for a fraction of the future market value of the underlying tickets. If your team makes it to the big game, you've locked in a cheap seat; if it falls short, you lose that insurance premium.

Yoonew makes money when the revenue it collects from selling all those contracts exceeds the cost of delivering a small number of very expensive tickets on game days. The danger: If ticket prices spike, or there are no seats available, the company could suffer a loss or alienate its customers.

Sure, you can make money online. But no one said it was easy.

From: forbes.com

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To Make Money Blogging, Don’t Start A Make Money Blog

The fastest way to fail at making money blogging is to start a make money blog. The make money online niche is one of the most competitive and saturated. Making money blogging isn’t as easy now with Google’s penalty on paid links. Many who have been minding their own business happy to have found a way on how to make fast money online for beginners doing paid reviews have quit since their newly downgraded PR0 blogs no longer offer SEO benefits for advertisers.

Why It Is So Hard To Make Money Blogging

People with make money blogs are internet savvy. They know all about pay per click, affiliate marketing and other ways to make money blogging. These people are blind to ads and can smell an affiliate link a mile away. You’d have a much better rate of success if your blog is in a market where the audience is still relatively unfamiliar with such ways of making money blogging.

Can I Still Make Money Blogging?

You can still start a blog but in other niches that are far less competitive than the make money blogging niche. Start off with assessing your own interests and topics on everyday living you can relate to. It could be home furnishings or health related. If you live in a small city, how about finding something that people in your city need and build a blog around that. Sure your audience base will be small but it will be laser targeted.

Make Money Blogging With Keyword Research

Newbies hate it because it is confusing and seems meaningless. But it is an absolutely essential process to find which topics people are interested in so you can build a blog around that topic. No point in starting a blog that no one is interested in.

Use free online keyword tools such as Google Adwords to find out which words are getting searched most and how much advertising there is for it. You will also get a sense of how competitive a keyword phrase for your topic is and perhaps select a phrase that is less competitive but still has an interested audience.

Make Money Success With Your Blog

The reason why so many bloggers give up soon after starting a blog to make money because they failed to make any money blogging is due to WRONG NICHE selection. At the most basic level, the factors that contribute to failure are:

1. The niche is too competitive.
2. The niche does not have enough interested people.
3. Poor keyword selection - too competitive or too little searches.

The make money blogging niche is one of the toughest to start a blog to make money but it is also the best niche to learn about making money online. This niche exposes you to the world of SEO, keywords, social bookmarking and blog monetization.

So don’t think you’ve wasted your time and effort in blogging to make money because you would’ve learned a ton in the process which will no doubt help you make the next blog more successful.

From: someuseless.info

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Make Working from Home Work for You

Since many of you want to know how to make fast money online for beginners, today’s post will be useful to you. This is a guest post by Sarah Scrafford.

It seems like an ideal situation, especially in these times of rapidly rising gas prices and emphasis on balancing both family and work working from the comfort of your home. Your schedules are flexible, you are around when your spouse and kids need you, and best of all, you don’t have to make the stressful and expensive commute to and from work day after day.

But working at home is not all it’s hyped up to be, not if you do not enforce a strict circle of fire demarcating your personal and professional lives. There are problems aplenty, a few of which I detail below:

1. Your concentration is shot to pieces by doorbells, phones ringing, family demanding attention and various other intrusions.
2. It’s tough to make your kids understand (especially if they’re very young) that your work is important and that you should not be disturbed while in your office.
3. The lack of colleagues and the informality of a home environment make it difficult to focus on work, especially if you’re not in the best of moods.
4. There’s no one to talk to (unless you pick up the phone) about a problem in the line of work.
5. With no boss peering over your shoulder, the incentive to work harder is less.
6. The refrigerator and the television are distractions that interrupt work constantly, if you’re the kind who snacks a lot or does not want to miss a game (or soap opera) on TV.
7. Unexpected guests could really tear your schedule apart.
8. It’s sad but true, most people do not take you seriously when you say you work from home, no matter how important your work is.

In spite of all these issues, there are professionals who have made working from home really work for them. Following in their footsteps is easy, if you can be disciplined and dedicated to your work.

1. Set fixed work times, no matter what the rest of the household is doing at the time. Make sure that your family members and outsiders know you are not to be disturbed during “office hours”.
2. If that does not work for you, set yourself a target - do not leave your desk till you complete a certain set of tasks or a particular assignment.
3. Switch off the phone and doorbell if you’re alone at home and do not want to be disturbed while working.
4. Do not waste valuable time in idly browsing the Internet, watching TV or fixing a snack or a drink. Pretend you’re at a regular office with the boss breathing down your neck.
5. Set targets and reward yourself when you achieve them. Even better, get your boss to pay you on an incentive basis - the more work you do, the more money you make. Money is one of the best motivators to stay focused on the job at hand.
6. Maintain a circle of friends and co workers whom you can call or email if doubts and questions plague you.
7. Set fixed time for coffee and bathroom breaks.
8. If your work involves a lot of sitting down or typing on the computer, make sure you set aside time for exercise. Work outs boost your efficiency and rid you of that sluggish feeling you get from staying indoors all day. Get out in the fresh air and sunlight to avoid feeling blue and depressed sitting and working all by yourself with no colleagues to talk to and banter with.

Working from home is an opportunity most people would kill for, but it works only if you have the discipline to stick to a schedule and a sense of devotion to the work you do.

Sarah Scrafford is an industry critic, as well as a regular contributor on the subject of making smart money decisions. She invites your questions, comments and freelancing job inquiries at her email address: sarah.scrafford25@gmail.com.

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How to Effectively and Efficiently Make Money Online With Article Marketing

One of the most effective ways of making money online is article marketing. It is also a very effective means to promote your online business and other sites. The process involves submitting your articles to various web properties that publish them on their sites and this allows you to build links back to your own sites. This then increases your exposure to both internet surfers and search engines, and thus helps in driving traffic to your site which you use to convert into sales, leads, clicks, etc.

Article Directories are not the only way.

There was a time when article directories were the best way to do article marketing. Today it is no longer the case, and article directory submission has become only an arm of the article marketing engine, whereas it used to be the primary means to do it. Don't get me wrong, it is still an effective way on it's own but now there are other equally powerful means to do it.

The sheer quantity of article directories, however still make it a viable means to get good relevant one way backlinks. It is best to start off with the most popular ones such as EzineArticles and GoArticles among others, as they already have good foothold in this niche. You can then extend to the other smaller article directories to diversify your reach.

The Web 2.0 Revolution

Sites such as Squidoo, Hubpages, Wetpaint, and others have opened up many opportunities for article marketing. With some of these sites alone you can already make money online selling products, either of your own or as an affiliate without having your own website. All you need is good quality content, a good product to promote and a well structured page on these Web 2.0 sites. As far as article marketing is concerned, it is also a very powerful way to get links back to your online business or websites.

The popular Web 2.0 sites already generate a lot of traffic and building your own pages on them allows you leverage the popularity of these sites to promote your own sites, through backlinking and RSS feeds. If you create content on these sites that are relevant and compelling your page may become more popular and increases the possibilities of readers looking at the sites you are linking to for more information.

The Rise of the Blog Networks

How do you get other blogs on related topics to your site link back to you? First of all, you will need very good and unique content, with information that other site owners like and will gladly link back to. Easier said than done, as it is not always easy to come up with great content on a consistent basis. This limits the amount of link you may get. What if I told you that there are blog networks that exist where members are able to submit versions of their articles to certain blogs on specific niches within these networks thereby getting one-way, targeted, keyword backlinks to their own sites.

A number of networks such as these have existed for the past few years, however a majority of them are only accessible to members who pay a fixed monthly fee to access the blogs in each network. Each of these networks can have from as little as 100 blogs to as many as 10,000 or even more, with a wide variety of niche blogs in their networks. This is a very powerful article marketing strategy as it can target a specific niche with highly relevant keyword links, and when used over various networks increases it's effectiveness. An example of such membership based blog networks is the one from Portal Feeder.

Promoting your online business or website with the use of article marketing is not hard, however you need to keep a few things in mind when doing it.

The best results come with the use of all these methods of article marketing together as a cohesive article marketing strategy. Sticking to one method limits the potential the areas that a particular method can cover. If you believe that search engine rankings, Google in particular rely a lot on the number quality backlinks to a site in order to rank them on their indexes, then it would be foolish not to utilize every article marketing method available as it will increase the number on links you can potentially have.

The quality of your content plays as much a part of your success in article marketing as the number of links you get. Using any of the methods above still require you to create content that is worthy of being read. Your authority on a specific topic determines whether or not you will get the most out of your article marketing campaign. Remember, you are marketing articles to provide information, and the search for good information is what makes people read your articles. Make your articles good, compelling and unique, make them stand out and you will get both search engine and human interest traffic coming your way.

So now you know that these are methods exist for you to use in promoting your online business or websites. If you need more information on the Article marketing you can read more at http://www.services.ph.

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